Download decks with in-depth, proprietary insights into trends that are influencing consumer behavior. With 3 trends and counting, it serves as a living resource for ongoing insights and content creation.
Food Freedom
What is it? GLP-1 medications are redefining how consumers experience food and body—from anxiety to control and calm.
Culture Comforts
In our era of instability and isolation, where many feel culturally unmoored, consumers are peppering their present day with traditions and practices from their past.
Audacious Optimism
What is it? What was once mocked as “Millennial Cringe” is now lauded as “Millennial Optimism."
Holiday Report: Diaspora Flavors
See exactly where brands can win by activating the cultural moments driving triple-digit social growth.
Holiday Report: Sober Curious Lifestyle
See exactly where brands can win by activating the cultural moments driving triple-digit social growth.
Masculinity in the Middle
What is it? Men are navigating between outdated stereotypes and extreme ideologies, redefining strength, identity, and purpose in more balanced, emotionally intelligent, and relatable ways.
New-Stalgia
What is it? In the face of modern technology, younger consumers are pursuing retro experiences.
NBD Nihilism
What is it? In the face of a chaotic world, younger consumers are adopting a lens of casual apathy: hacking, mocking, or shrugging off traditional norms and institutions.
Homegrown Health
What is it? Consumers are ditching traditional health authorities for DIY wellness, embracing personal research, alternative remedies, and self-experimentation.
AI Agency
What is it? Consumers are embracing AI as a tool for creativity, efficiency, and personal empowerment, redefining their relationship with technology.
Embracing Bad
What is it? Consumers are rejecting guilt and embracing indulgence, prioritizing pleasure, rebellion, and self-gratification over restraint and convention.
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