CultureSparks Library

Your guide to culture-shaping movements.

Download decks with in-depth, proprietary insights into trends that are influencing consumer behavior. With 3 trends and counting, it serves as a living resource for ongoing insights and content creation.

Masculinity in the Middle

What is it? Men are navigating between outdated stereotypes and extreme ideologies, redefining strength, identity, and purpose in more balanced, emotionally intelligent, and relatable ways.

Homegrown Health

What is it? Consumers are ditching traditional health authorities for DIY wellness, embracing personal research, alternative remedies, and self-experimentation.

AI Agency

What is it? Consumers are embracing AI as a tool for creativity, efficiency, and personal empowerment, redefining their relationship with technology.

Embracing Bad

What is it? Consumers are rejecting guilt and embracing indulgence, prioritizing pleasure, rebellion, and self-gratification over restraint and convention.

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