Trend Sparks Library
Your guide to culture-shaping movements.
Get in-depth, proprietary insights into trends that are influencing consumer behavior. With 3 trends and counting, it serves as a living resource for ongoing insights and content creation.
Homegrown Health
What is it? Consumers are ditching traditional health authorities for DIY wellness, embracing personal research, alternative remedies, and self-experimentation.
AI Agency
What is it? Consumers are embracing AI as a tool for creativity, efficiency, and personal empowerment, redefining their relationship with technology.
Embracing Bad
What is it? Consumers are rejecting guilt and embracing indulgence, prioritizing pleasure, rebellion, and self-gratification over restraint and convention.
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